拟人化营销并非简单地“把宠物当人看”，一旦消费具备表达属性，品牌就拥有了长期叙事能力，进入了“文化消费品”赛道；这个赛道的特点是价格弹性更高、品牌忠诚度更强、复购周期更稳定。
[1]《官宣！刘强东进军游艇业，打算造10万元级别游艇》南方+
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Snapchat has been adding more tools for influencers to build audiences, most recently launching individual creator subscriptions. An awards show seems to be part of that same agenda, spotlighting popular personalities from many different fields. There will be Snappys handed out for categories such as Spotlight MVP, Best Storyteller and Breakout Creator of the Year, plus awards for collaboration, cultural impact and success in single subjects.，这一点在51吃瓜中也有详细论述
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